The global fitness equipment market is undergoing a profound transformation driven by technological innovation. As home fitness demands become more diverse and sophisticated, a series of notable new products and technologies have recently emerged in the fields of smart connectivity, materials science, and space optimization, offering a superior exercise experience for global consumers and injecting new vitality into the foreign trade market.

▍ Smart Connectivity: From Single Device to Ecosystem Integration
The "smart" aspect of fitness equipment has moved beyond simple data tracking to a new phase of ecosystem integration and interactive experiences.

Technogym's collaboration with World Athletics to launch the world's first treadmill championship, "RUN X," connects runners worldwide through its digital ecosystem on a single virtual competition platform. This indicates that fitness equipment is evolving from standalone hardware into an access point for a vast sports community.

Meanwhile, the deep integration of hardware and software has become key to enhancing product competitiveness. A company from Ningbo, China, successfully expanded into the international market by developing a dedicated sports app for its fitness equipment, enabling users to participate in online events and interactive workouts. This "hardware + software" model significantly enhances product value and user stickiness.

▍ Material Innovation: Using Technology to Protect Health and Solve Sports Injury Challenges
Alongside the pursuit of experience, consumer focus on sports safety has reached an unprecedented level, directly driving innovation in materials science.

At the 2025 China Sport Show, Merach released the industry's first treadmill featuring Supercritical Shock Absorption Technology. This technology draws on material science from high-end running shoes, creating a fine porous structure via a supercritical fluid process that effectively enhances the rebound and cushioning of the running board.

According to official data, this technology can reduce plantar pressure by 25%, with impact absorption capacity being 49 times that of traditional running boards. Such innovation, aimed at solving the user pain point of "running hurting knees," provides a unique market selling point.

▍ Space Revolution: Multifunctional and Portable Designs Lead New Home Fitness Trends
The constraints of urban living spaces continue to fuel strong market demand for "space-optimized" fitness equipment. Products that are flexible, storable, and multi-functional are increasingly popular in the global market.

Recently, a sleek, foldable treadmill has garnered favor from international buyers for its design that balances portability and functionality. Furthermore, demand for comprehensive training equipment is rising, such as multi-functional strength training stations that integrate a squat rack, pull-up bar, and pulley system, valued for offering a full-body workout in a compact footprint.

The newly released SMARTSTEP II step by Les Mills also significantly improves space utilization in group fitness studios through its improved one-piece base and stackable design.

▍ Market Outlook: Innovation Drives Growth, Focus Builds Competitiveness
According to a QYResearch report, the global home cardio fitness equipment market is expected to maintain steady growth in the coming years, with the market size projected to reach 52.44 billion RMB by 2031. In this context, continuous product innovation and precise market positioning are key for companies to stand out from the competition.

For foreign trade enterprises, deeply understanding the user habits and potential needs of target markets, closely collaborating with manufacturers possessing strong R&D and production capabilities, and integrating cutting-edge technology with practical design are essential strategies for capitalizing on the new global wave of home fitness.